[Builder Kit] Runbook Events Planning Business Plan
$ 49
The full package includes:
- the business plan,
- the live financial model,
- the Investor business plan,
- the SBA Loan business plan,
- the SBA Loan Projections
- the grant application,
- the grant budget,
- the pitch deck
- the story mode – so you can revisit the story at any time and remind yourself how everything was built and how it’s meant to work,
- the How To Use doc.
Read the original story here.
Description
The call that started this event planning business plan
Illiaja has had three careers, and they only look unrelated from the outside. He started as a kids’ party animator in Birmingham, the one who keeps sixty children busy for four hours and sends them home tired and happy. Then New York: creative manager at an event agency, holiday parties and product launches for companies with a thousand people on the guest list. Then, by accident, a year as a project manager in IT, a three-month contract that turned into twelve, full of sprints, risk logs and a written status every Friday.
His friend’s December was the brief. A hundred and eighty guests. RSVPs arriving after the deadline. Children running between the tables because nobody had planned for them. A budget that drifted 25% over. And in January, a CFO asking what the thirty thousand dollars had achieved, with no report to answer him.
That is a project management problem wearing a party hat. It is also the buyer: HR directors and office managers at employers with 50 to 2,000 staff, who run events on top of a full-time job.
Three versions that did not survive the math
Version one: an agency for every kind of event
Weddings, birthdays, corporate, anniversaries. It failed the first screen. Weddings book nine to fourteen months ahead, so a planner who starts in February sees that money the following year, and Eventective already lists 26 planners for Birmingham, most of them built around brides.
Version two: back to the kids’ parties
Familiar ground and real skill, at $450 to $900 a party. The break-even math asked for more than forty parties a month to clear $10,000 of owner profit. Parties happen on weekends, and a month holds eight or nine weekend days.
Version three: corporate events, almost
Company events at $4,900 with a coordinator on payroll from month six landed at about $580 in month 3 and $9,300 in month 12. Close enough to be tempting, short on both deadlines.
