Based on real client requests and actual market data.
Don't start with a blank template. See a realistic business plan built from scratch.
The exact financial logic and structure reviewers expect.
Read the story free. Download the exact files. For SBA loans and investors.
How Momo Hero works
Don't start with a blank template. See a realistic business plan built from scratch.
Based on real client requests and actual market data. We show you the exact financial logic and structure designed to maximize your chances for SBA loans or angel investments. Read the story for free, download the exact files.
Read a realistic founder story
Free. One per business, on the site.
Each one starts at the idea stage and shows how the plan was built: the niche, the offer, the competitors, the money model. Every story is based on real client projects and market requests.
Grab the plan as a PDF
Pocket PDF. The full business plan behind any free story, downloadable as a PDF. Also free.
At the end of every story you can download the finished business plan as a PDF, free. Read it, check the financial logic, then decide if you want the editable files.
Build your own from the pack
Builder Kit. About seven editable files. $49.
The business plan in Word, the model in Excel, the pitch deck in PowerPoint, plus a short guide on what to change. Pick a story, get its kit, plug in your own numbers without breaking the formulas.
Or have us build it for you
Custom Plan. For your bank or investor. $499.
Tell us about your business and your funding goals. We build a custom financial model, the plan, and the deck around your specific case, ready to present. A strategy call is included.
Walk in with a plan that holds up
Take it to the bank, the grant board, or the investor.
Whichever step you stop at, you leave with a document built to a standard reviewers recognize: clear structure, real financial logic, and numbers that survive tough questions.
Start free. Pay only for the part you actually need.
THE LINEUP
Four ways in
Start with a free story. Take the next step only when it earns it.
Before you buy
The stories are based on real requests from our clients and partners. We use actual market data and unit economics that work in real businesses. The numbers are highly realistic and built using technologies proven in the market, not just academic guesses.
Yes. The logic and structure are specifically designed to meet the rigorous standards of traditional US banks, SBA lenders, and private investors.
No one can guarantee funding. However, we guarantee that you will walk in with a document built to a professional standard. Reviewers will see a clear structure, realistic financial logic, and numbers that make sense.
The Pocket Plan is a free static PDF. It is perfect if you want to read the whole document and check our quality. The $49 Builder Kit gives you the fully editable source files (Word, PowerPoint, and an Excel model with working formulas) so you can plug in your own numbers instantly.
We do the work with you. You tell us about your business and your funding goals, we build a custom financial model, the plan, the deck and a hosted landing page around your exact project, and a strategy call is included.
Yes, once you have put in your own market, your own numbers and your own offer. The kit is the frame and the working model. You supply the specifics.
Anyone who wants a document to wave around with no real business behind it. Every plan assumes you intend to run the thing.
STRAIGHT ANSWER
Why we give the stories away
Most people writing a first business plan have never seen a finished one. The free story fixes that. You see the whole shape of a real plan before you spend a cent.
When a story matches your case, the paid steps save you the two to three weeks it takes to build the model and the deck yourself. That is the entire deal. No subscription, no lock-in.
When a story matches your case, the paid steps save you the two to three weeks it takes to build the model and the deck yourself. That is the entire deal. No subscription, no lock-in.
Read a full business plan free, before you decide to pay for anything.
OR
Give your pitch a bigger chance
Whichever step you stop at, you can still hand the whole project to us. We build the custom model, the plan, the deck and a hosted landing page around your exact case.
Custom Model
Get a custom Business Plan built by our team.
What's included
-
Deep-dive strategy call included
-
Specifically built for your exact project
-
Custom Financial Model & Bank-ready Business Plan
-
Pitch Deck & Investor Data Room (Hosted Landing Page)
$499. A custom plan, model, deck and hosted landing page, built by MOMO for your project.
Pick a story. See how it was built.
Free to read. The rest only if you want it.
