[Pocket PDF] Runbook Events Planning Business Plan
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Imagine Illiaja unpacking the last box in his mother’s garage in Birmingham, Alabama, when an old classmate calls and asks, without saying hello, “You still do parties?” She runs HR for a 300-person engineering firm, she spent last December’s holiday party in a hallway on the phone after the DJ cancelled at 4 pm, and the bill came in six thousand dollars over budget. That call is where this event planning business plan starts.
Read the original story here.
Description
Illiaja has had three careers, and they only look unrelated from the outside. He started as a kids’ party animator in Birmingham, the one who keeps sixty children busy for four hours and sends them home tired and happy. Then New York: creative manager at an event agency, holiday parties and product launches for companies with a thousand people on the guest list. Then, by accident, a year as a project manager in IT, a three-month contract that turned into twelve, full of sprints, risk logs and a written status every Friday.
His friend’s December was the brief. A hundred and eighty guests. RSVPs arriving after the deadline. Children running between the tables because nobody had planned for them. A budget that drifted 25% over. And in January, a CFO asking what the thirty thousand dollars had achieved, with no report to answer him.
That is a project management problem wearing a party hat. It is also the buyer: HR directors and office managers at employers with 50 to 2,000 staff, who run events on top of a full-time job.
